Client Introduction
The client based in the USA is a creative and innovative artist specializing in diverse types of paintings aiming to sell the creatives on ecommerce platforms to gain a secured online marketplace establishment and reach a wider audience through Amazon.
Requirements and Specifications
As a creative artist the need of expanding and reaching a wider audience is the prime objective while establishing a strong online market presence for better sales and outcomes. Our main aim was to upload paintings on an ecommerce platform with accurate details and specifications for the product. The client required to upload 5000 paintings, varying prices based on size, canvas types and other attributes.
Team Assigned
For the project we assigned 5 ecommerce product upload experts along with an experienced coordinator to oversee the project at every step.
Strategy for Product Data Details
As experts, we mapped out an approach to organize the product data and upload the product information that varied on the basis of size, canvas type, dimensions and more. Following are the product data we worked upon;
- Basic information : Methods for standardizing product titles, brand, manufacturers details and model numbers.
- Product image : Process for selecting and uploading main and additional images.
- Product description : Approach to crafting unique descriptions, artist background and painting details.
- Product features : System for highlighting features that included hand painted details and special material used.
- Pricing and Availability : Mechanism for setting and updating prices, sale prices and stock quantities.
- Shipping Information : Procedure for determining shipping weights, dimension & options.
- Search terms : A strategy for researching and implementing effective search terms.
- Compliance : Ensuring all products meet Amazon’s compliance and legal requirements.
- Variations : Handling different products and keyword optimization for better searchability.
- Other details : Categorization of product and keyword optimization for better searchability.
Challenges Faced by Us & Solutions
Managing complex pricing structures & detailed product information for a large inventory.
- Solutions : Development of a systematic approach to categorize & upload product data.
Conclusion
As a result, we successfully uploaded the entire product range, complete with accurate product details and proper descriptions, to create a streamlined online presence.